As a branding enthusiast and after working with so many well-established brands, when I sat down to shape Roadtrip, ETC., I couldn't help but write a manifesto.
It helped me a lot to understand how I wanted my proposal to be. There are many talented people organizing trips and experiences, each from their own unique perspective; mine is distilled into these lines, if you connect with it, we’ll meet down the road. Please enjoy:
Travel. Move. Go away. Get lost. Find yourself in absurd places. Take photos because you want to. Because you feel it. Connect with random people. Connect with the landscape. And with nature. Or the pavement. Be on your own. Breathe.
The journey is the excuse, but it's also life. Travel without fear, follow the impulse, the path is the choice, and the camera is our tool for communication. Let's go together to places where we understand nothing to begin understanding ourselves.
Close your eyes. Believe you can. And do it. Whatever you want, but do it. Feel your heartbeat race and don't try to stop it.
Let's seek surprises, get lost together, wander until we're dizzy, and in that precise moment of visual intoxication, let's just be. The photos will come from where they need to, because that's why we're here.
Welcome to Roadtrip Etc. See you down the road.
